New, developing markets open up new opportunities – but they require a good regional focus too. By listening to the market’s needs, tailor-made products for these industries can be developed, like for instance low-cost, high-quality boar semen extender. The growth in Eastern European animal husbandry is not going unnoticed. The year-on-year growth of the sow base in the Eastern European market is +6%; key markets such as Poland, Russia and Ukraine contain circa 6 million sows today.
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