Come to the essence
Many newsletters suffer from the "good information; poor delivery" syndrome. This means in fact that you can do a lot of talking, without mentioning the essence of your story.
How many times have you been forced to endure 85 slides worth of a speaker's Power Point presentation, getting to the point where you start looking for a way to unobtrusively commit suicide? Invariably, the problem isn't that the data is wrong or even lacking in value; it's that it's delivered in a way that is too detailed and too convoluted for the average human being to digest. You arrive eager to learn something, but the delivery itself gets in the way.
Tips to create the best newsletter
Three tips to create newsletters that is both interesting and to the point:
1. Focus on one topic
In fact, it’s very funny that the biggest worry people have about creating a newsletter is to have to little content, but on the contrary, the biggest practical problem is that they give information overload: there is too much content in each issue. It’s not necessary to talk about your entire field of expertise in each issue! The user will not be interested in it and you’ll also have more to write about in the next issue.
2. Keep it simple
The newsletter is really just a glorified email, and mixed in with all the jokes, appointment confirmations and pieces of information that fly into our respective inboxes every day, this is not a medium that lends itself well to lots of detail.
- edit
- simplify
- come to the essence of the matter
3. Speak like a human being
Communicate with the subscribers online the same way you do with them in real life. It makes it more personal and reliable for the user if you approach them like you usually do.
Make it relevant for the user
You've got 800 words of opportunity each month to get your message across. Sure you've got to have something useful to give your audience, but remember that these people are busy, tired and often just plain bored. Make your publication the one they wait for and you'll never again live in fear of the delete key.
You'll find more information about writing good email newsletters in the presentation below.
Source: www.constantcontact.com
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