Communicating change can be a very annoying and difficult part of your role as a veterinarian and/or manager. People feel most comfortable in their regular behaviour pattern and experience stress when these patterns change. The most common and natural replies to change are demotivation and defence.
Suppose that a farmer deals with big mastitis issues and he should really change his way of working to get a healthier herd. How would you convince him to change his current workflow?... read more »